Back in the US capital I sit down with Aric Jones, owner of the clothing brand ‘Homebred Legends’ to discuss his journey in creating and owning a small business. Now, if you’ve followed EazyLiving over the years, you may recognize his name from the 2017 interview he did with us in EazyLiving’ infancy! With both brands stepping out into the world around the same time, I’ve been fascinated with the journey Aric has taken to develop Homebred Legends to where it is today.

Aric is the living and breathing embodiment of what it means to be a homebred legend “Loyal to their begins and is crafting a path of excellence while inspiring others around them”. Over the years Aric has continued to represent ‘The Heights’, support his community and share the vision of Homebred Legends all while continuing to grind in his 9-5 as a medical device salesman.

In this episode, we discuss the founding story of Homebred Legends, the challenges that come from representing a community remotely, how to take a brand globally, the evolution and challenges he’s faced over the years, along with his vision for the future.

To follow Aric’s journey and support the brand, follow on Instagram @aricjones and @homebredlegends and buy his latest collection over at homebredlegends.com